Beefmobile
"Wrangler" Hired to Share Checkoff Information
COLORADO SPRINGS, COLO. (Jan. 9, 2004) - RaeMarie Gordon of Parker, Colo., a graduate of Colorado State University and a fourth-generation rancher, has been hired by National Livestock Producers Association as the Beefmobile Wrangler.
In addition to driving the beef checkoff-funded Beefmobile across the country, RaeMarie will share beef checkoff-generated promotional and research information with producers at livestock marketing facilities and beef nutrition and safety information and recipes with consumers at retail stores. "RaeMarie has a degree in animal science with a beef industry concentration and is passionate and knowledgeable about the beef industry," states R. Scott Stuart, NLPA’s president and chief executive officer. "She is highly qualified and will have the required training so she can serve the beef checkoff well during her travels as the Beefmobile Wrangler." Funding for the promotional vehicle and Beefmobile Wrangler comes from the Cattlemen’s Beef Board, the 108 producers who oversee the $1-per-head Beef Checkoff Program. Under checkoff funding approved for fiscal 2004, the Beefmobile will visit 100 livestock marketing facilities and make 100 consumer stops. During the stops, the Beefmobile Wrangler will interact with producers and consumers, promoting beef and keeping producers informed about checkoff-funded research and promotional activities. "I am excited to meet producers who primarily market their cattle through livestock market facilities and contribute with other producers to the beef checkoff," RaeMarie states. "Each dollar they contribute helps fund projects aimed at increasing demand for beef and beef products. The checkoff is designed to further improve our product and help create a more favorable business climate for producers." RaeMarie said she also anxious to interact with consumers and provide them with beef recipes, information about beef nutrition and safety and various promotional items. "The more consumers know about beef, the more likely they are to purchase and consume beef," she said. Coordination and promotion of the Beefmobile are handled by National Livestock Producers Association of Colorado Springs, Colo. ____________________ The Beef Checkoff was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The National Livestock Producers Association, founded in 1921, is an organization of livestock marketing cooperatives and credit corporations representing more than 200,000 livestock producers nationwide. # # #
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